“Other than Gmail plug-ins, Chang said he can’t live without tools that allow him to stay connected on-the-go… “Losing the battle for free Wi-Fi is the kind of mistake most people have to learn the hard way at conventions, hotels and events,” he said.”
“Chains are simply catching onto what restaurants downtown have already been doing… [but] chains hire consultants to create cocktail programs that can also be quickly and easily made.”
“There’s a Tennessee Williams quote I rely on, and no, it’s not the one about strangers and gratitude. In 1973, Williams was interviewed by Playboy magazine, where he was quoted saying, “Kill all of my demons, and my angels might die too.”’
A shift in a company’s business situation, a culture change or a new management style can be the trigger toward thinking about communicating in a different way, says Philip Chang, partner at Carbon, a Chicago-based PR firm. “In this scenario, everyone’s a customer,” he says.
Some marketers still see QR codes as unproven. Philip Chang, a partner at the strategic communications firm Carbon, has used QR codes in direct mail campaigns without seeing increased response rates. “Direct mail is a consumer experience you hold in your hand, whereas QR codes make more sense for customers at the point of sale,” he said.
“Get out of your own way. Don’t create your own hurdles by spending too much time on who you want to be instead of who you are. Finding your own voice is so important because PR will broadcast that, so that people can find you. This is the reverse of what a lot of small businesses and publicists do, which is to go out and try to change minds. You run a business, not a charity. Sell nuts to squirrels.”
“There is a fallacy that doing charity work will earn you the business of its board members,” says Philip Chang, a partner at Carbon, a Chicago-based PR firm. “Non-profits are a terrific networking opportunity, but not a new business opportunity.” Instead of trying to guess which charity will have the fullest coffers 12 months from now, go for pro bono projects you know will boost your exposure.
Forget being chained to a desk. Mobile applications make it possible to labor anywhere. How to handle data on the go: Fix it faster. Philip Chang knows what it’s like to solve on-the-spot problems.
Mr. Hayward could just keep doing what he’s doing, pretending it’s a bad dream, waiting for someone else to take control. “Tony Hayward can be seen as a man in action, or a man reputed for in-action,” said Philip Chang.