When I was at Leo Burnett, Bob Welke ran the creative department for a time. Bob is a smart guy and taught me a lot, but one of the smartest notions he had was the Welke Wheel of Shit. (As opposed to the Wheel of Fortune.) Bob’s theory was that every day in advertising is another spin of the wheel. One day it comes up gold; the next day it comes up shit. (Sorry for my language, Doyle children).
It may not sound all that profound, but it’s kind of true about the business. And in a strange way, it’s kept me going a lot of times. Because one really bad day tends to be followed by a good one. That’s the capital T truth.
Yesterday we found out we retained Porsche. Later this week we hear about another big pitch. And the wheel spins on.” —My friend Gary is a head creative of the Chicago ad agency which just kept the Porsche account (they found out yesterday). And yesterday, he wrote this on his personal blog, 100wordsorless.blogspot.com. The Welke Wheel of Shit. I like that.