June 2013
8 posts
May 2013
24 posts
“Philip Chang, partner at the PR firm Carbon, says firms benefit from managers having APR credentials, as a shorthand way to prove the company means business and cares about PR and its history. Chang says he can see the other side of the coin, though. To the untrained eye, one certification—APR—isn’t all that different from any other, such as the Business Marketing Association’s Certified Business Communicator credential. “Where there are competing organizations, there are competing credentials and consequently, it diminishes the value of the credential.”
—‘Should PR pros get accredited?’ PR Daily
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When I was at Leo Burnett, Bob Welke ran the creative department for a time. Bob is a smart guy and taught me a lot, but one of the smartest notions he had was the Welke Wheel of Shit. (As opposed to the Wheel of Fortune.) Bob’s theory was that every day in advertising is another spin of the wheel. One day it comes up gold; the next day it comes up shit. (Sorry for my language, Doyle children).
It may not sound all that profound, but it’s kind of true about the business. And in a strange way, it’s kept me going a lot of times. Because one really bad day tends to be followed by a good one. That’s the capital T truth.
Yesterday we found out we retained Porsche. Later this week we hear about another big pitch. And the wheel spins on.
” —My friend Gary is a head creative of the Chicago ad agency which just kept the Porsche account (they found out yesterday). And yesterday, he wrote this on his personal blog, 100wordsorless.blogspot.com. The Welke Wheel of Shit. I like that.
“Speaker Gingrich… Happy President’s Day!”
—Friend to Newt Gingrich two days after President’s Day 2013, outside Le Colonial
